> ## Documentation Index > Fetch the complete documentation index at: https://conveo.ai/docs/llms.txt > Use this file to discover all available pages before exploring further. # Sections > Organize your topic guide into sections and define research objectives separately as analytical lenses Your topic guide is organized into two independent concepts: * **Sections** are the structural containers that group related questions together. They shape the flow of the interview and are not shown to participants by name. Sections are what you reorder, randomize, and attach stimuli to. * **Research objectives** are analytical lenses that describe what you want to learn. They drive analysis — themes, summaries, and insights are generated through the lens of these objectives. Research objectives do not contain questions. Sections and research objectives do not need to map one-to-one. A section groups questions that belong together in the interview; a research objective frames the business question you want answered. *** ## Sections Sections live in the **Topic guide** panel. Sections have an editable **Section name**. An unnamed section uses a numbered label such as `Section 1`. Use names that help your research team recognize the purpose of each group; the section name is not participant-facing. Use sections when you need to treat a group of questions as a unit: * Showing a stimulus (image, video, or other asset) across a group of questions * Randomizing a group of questions together to reduce order bias * Routing participants to a group of questions based on a screener answer If none of these apply, add your questions to the default section instead of creating a new one. ### Adding, reordering, and deleting sections * Click **Add section** in the Topic guide panel to create a new section. * Click **Reorder & Randomize** to change the order of sections and set up randomization groups. * Use the section deletion control and review the confirmation carefully. Deleting a section together with its questions differs from keeping its questions. * Where the keep-questions option is available, questions move to the previous user-created section, or the next one if the deleted section was first. Their relative order is preserved. You cannot use this option on the only user-created section. Questions can be dragged between sections directly in the Topic guide. Adding a section between questions splits the existing section at that position. The new section receives a copy of the original section routing rule; later edits to either rule are separate. The new section does not inherit the original section stimulus or randomization-group membership; configure those again if needed. Recheck routing and stimuli after splitting, moving, or merging sections, because questions inherit the settings of their destination section. Changing sections requires study editing access. ### Stimuli on sections Attach a stimulus to a section when every question in that section should share the same visual. Questions without their own stimulus use the section stimulus. A question with its own stimulus takes precedence over that inherited visual. With a sequential monadic section stimulus, the section's questions repeat for each assigned concept; check the resulting interview length. Section stimuli support the same types as question stimuli — single image, image comparison, randomized stimuli, uploaded video, YouTube, Figma, Canva embed, and link. See [Stimuli](/docs/setup-to-launch/stimuli) for the full reference. ### Routing sections Use **Add routing** on a user-created section to show its questions only when the section condition passes. A question's own rule still applies as an additional condition. See [Question Routing](/docs/setup-to-launch/question-routing#route-an-entire-section) for supported conditions, missing answers, and randomization constraints. ### Randomizing sections Open **Reorder & Randomize** from the Topic guide panel to shuffle section order for each interview and reduce order bias. Add two or more sections to a randomization group and they will be shuffled together per interview. See [Randomization](/docs/setup-to-launch/randomization) for the full reference. *** ## Research objectives Research objectives live in the **Study information** panel, directly under the Research briefing. Each objective has a title and a description — for example: * **Title:** "Which leaflet best drives toothbrush sales?" * **Description:** "Measure how each leaflet variant influences purchase intent and recall, and identify which messages resonate most." Write focused research objectives that describe the decisions the study should inform. Objectives guide thematic analysis and summaries; they do not guarantee that every generated output will address every objective. See [Thematic Analysis](/docs/insights-and-reports/thematic-analysis). ### Adding, editing, and deleting research objectives * Click **Add objective** under the research objectives list to create a new one. * Click into the title or description to edit directly. * Click the trash icon to delete an objective. Research objectives do not contain questions. Questions always live inside sections in the Topic guide. *** ## How sections and research objectives interact | | Sections | Research objectives | | --------------------- | ---------------------------------------------- | -------------------------------------- | | Where they live | Topic guide panel | Study information panel | | What they hold | Questions | Title + description only | | Seen during interview | Yes (as structural flow, not by name) | No | | Role in analysis | Organizes the questions that produced the data | Frames themes, summaries, and findings | | Stimuli | Yes | No | | Randomization | Yes | No | The AI study design assistant understands both concepts. You can ask it to "add a section for pricing questions" or "add a research objective about brand awareness" and it will create the right kind of item. *** ## Older studies Studies created before sections were introduced use a single-concept model where research objectives themselves contained questions. On those studies you'll see research objectives directly in the Topic guide panel, with questions nested under each one, and no separate Sections list. Duplicating an older study preserves its model — contact [support@conveo.ai](mailto:support@conveo.ai) if you want to rebuild one under the new model. *** **Need help?** Contact us at [support@conveo.ai](mailto:support@conveo.ai)