ChatGPT is a large language model-based chatbot developed by OpenAI, capable of generating fluent, contextually relevant text across a wide range of tasks. In the context of AI-moderated research, ChatGPT is sometimes used informally by insights teams to help analyse transcripts, draft discussion guides, or summarise findings. However, ChatGPT is a general-purpose tool rather than a purpose-built qualitative research platform. It lacks adaptive probing logic grounded in research methodology, has no participant recruitment or session management capability, and produces outputs that cannot be traced back to verified real participants. For enterprise research teams, this distinction matters significantly when research findings are expected to inform consequential business decisions.