UX Research
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Definition:
A click test is a UX research method used to evaluate the intuitiveness of a design by recording where participants click when asked to complete a task or locate a specific element. In UX research, click tests are commonly applied to wireframes, prototypes, landing pages, and navigation menus to identify confusion points before development investment is made. Results typically show click distribution maps, first-click accuracy rates, and time-to-click data, giving design and product teams a quantitative signal about layout effectiveness. When paired with qualitative follow-up, click tests reveal not just where participants clicked, but why they made that choice, which is where the real design intelligence lives.
How Conveo Does It
Conveo pairs click test data with AI-moderated video interviews, so teams capture the behavioral signal and the reasoning behind it from the same participant in the same session. Studies launch in under 30 minutes, and findings from real participants across 50-plus markets are ready in days, not weeks. Because every insight traces back to a real person who said it on camera, design teams get click patterns grounded in genuine human context rather than synthetic responses or aggregated guesswork.
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