A feasibility study is a structured evaluation conducted before a research project launches, designed to assess whether the study design, recruitment targets, and operational requirements are realistic and achievable. In qualitative research, feasibility work typically examines whether the right participants can be recruited in sufficient numbers, whether the methodology suits the research questions, and whether the timeline and budget align with stakeholder expectations. Feasibility studies are especially important in multi-market or hard-to-reach audience research, where recruitment complexity can derail a project mid-field. Running a feasibility study early reduces the risk of costly redesigns, missed timelines, and findings that arrive too late to influence the decisions they were meant to support.