UX Research
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Qualitative insights at the speed of your business
Conveo automates video interviews to speed up decision-making.
Definition:
A field study is a qualitative UX research method in which researchers observe and interact with participants within the environments where behavior naturally occurs, including homes, offices, stores, and public spaces. Unlike lab-based usability testing, a field study captures authentic context: the interruptions, workarounds, and environmental factors that shape how people actually use products or make decisions. In UX research, field studies are particularly valuable for identifying unmet needs, understanding mental models, and uncovering pain points that participants would never think to mention in a survey or interview. Methods commonly associated with field studies include ethnographic observation, contextual inquiry, in-home usage tests, shop-alongs, and diary studies.
How Conveo Does It
Conveo supports field study research through AI-moderated video interviews that participants complete in their own environments, on their own schedule, using any device. Teams can configure and launch a study in under 30 minutes, with findings available in days rather than weeks. Every session involves real participants recruited through Conveo's integrated panel network or a team's own list, with no synthetic respondents or AI avatars. Multimodal analysis captures speech, tone, and facial cues alongside what participants say, surfacing the contextual detail that field research is designed to reveal.
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