AI-Moderated Research
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Qualitative insights at the speed of your business
Conveo automates video interviews to speed up decision-making.
Definition:
Ideation is the early-stage process through which teams generate and explore a range of possible directions before committing resources to development. In qualitative research, ideation sessions give participants space to articulate unmet needs, react to stimulus concepts, and build on each other's thinking in ways that structured surveys cannot capture. Effective ideation research surfaces the underlying motivations and tensions that shape what customers actually want, not just what they say they want. For enterprise insights teams, ideation is a critical input to innovation pipelines, brand strategy, and campaign development, providing the raw material that concept testing and validation work later refines.
How Conveo Does It
Conveo supports ideation research through AI-moderated video interviews that probe participant responses in real time, following what people actually say rather than a rigid script. Teams can launch an ideation study in under 30 minutes and receive synthesised findings within days, while conversations run simultaneously across hundreds of real participants in 50 or more markets. Every insight traces back to a real person, with verbatim quotes and video clips available to support stakeholder review and creative briefing.
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Frequently asked questions.
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