Research democratisation, as a research operations discipline, refers to the structural shift that allows more teams within an enterprise to initiate, access, and act on qualitative and quantitative research without depending entirely on specialist gatekeepers or lengthy agency procurement cycles. In practice, it means giving non-research functions the ability to run studies, retrieve prior findings, and surface customer evidence at the pace decisions actually require. Done well, research democratisation does not dilute methodological rigour; it distributes capability while keeping research discipline intact. The risk, which serious insights leaders recognise immediately, is that speed without structure produces low-quality data that erodes trust in the insights function over time.