Quantitative Research
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Definition:
Sample size refers to the total number of participants whose responses are collected and analyzed in a given study. In quantitative research, sample size is a critical design decision: too small a sample produces unreliable estimates with wide margins of error, while an appropriately sized sample supports statistically significant conclusions that can be generalized to a target population. Researchers calculate required sample sizes using factors such as confidence level, margin of error, expected variance, and population size. In mixed-method research, sample size considerations differ by method, with qualitative components typically requiring far fewer participants to reach thematic saturation than quantitative components require for statistical power.
How Conveo Does It
Conveo supports sample size decisions across both quantitative and qualitative components of a study, running AI-moderated video interviews with real participants recruited through integrated panel partners or your own lists. Studies can launch in under 30 minutes, and because hundreds of conversations run in parallel, enterprise teams reach their target sample size in days rather than weeks. Every participant is a real person, with verbatim quotes and video to support every finding, so sample quality matches sample quantity.
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