Syndicated research refers to studies designed, fielded, and owned by a research provider, then licensed to multiple client organisations who each purchase access to the same dataset. Because costs are distributed across buyers, syndicated research makes large-scale quantitative data, such as category tracking, audience segmentation, and competitive benchmarking, more accessible than custom primary research. Within quantitative research, syndicated studies typically deliver standardised metrics that allow cross-industry comparison and trend analysis over time. The trade-off is specificity: syndicated research answers broad market questions well, but cannot address the particular strategic or product questions a single organisation needs answered. Teams often use it alongside custom research to provide market context.