Qualitative Research
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Qualitative insights at the speed of your business
Conveo automates video interviews to speed up decision-making.
Definition:
An unstructured interview is a qualitative research method in which the moderator begins with a broad topic or opening question and lets the conversation develop based on what the participant says. Unlike semi-structured or structured formats, there is no predetermined sequence of questions, which makes unstructured interviews particularly well suited to exploratory research where the team does not yet know what it does not know. The approach surfaces unexpected themes, emotional context, and the language participants use in their own words, all of which are difficult to capture through surveys or tightly scripted discussion guides. In qualitative research practice, unstructured interviews are often used in early discovery phases, ethnographic work, and any context where genuine participant perspective matters more than comparability across respondents.
How Conveo Does It
Conveo supports unstructured interview research through AI-moderated video interviews that probe adaptively based on what each participant actually says, rather than following a rigid script. Teams can configure a broad opening prompt and let Conveo's AI moderator follow the conversation wherever it leads, across real participants in 50-plus languages. Studies launch in under 30 minutes, and analysis completes as conversations close, so findings reach stakeholders in days rather than weeks. Every insight traces back to a real person, with verbatim quotes and video to support it.
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