Quantitative Research
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Conveo automates video interviews to speed up decision-making.
Definition:
Van Westendorp is a quantitative pricing research method developed by Dutch economist Peter van Westendorp in 1976. It asks participants four questions about price perception: at what price a product seems too cheap to trust, too expensive to consider, a bargain, and beginning to feel expensive. Plotting the cumulative response curves reveals an acceptable price range and an optimal price point where resistance is lowest. Widely used in concept testing, new product development, and pricing strategy, Van Westendorp gives insights teams a structured, participant-grounded view of price sensitivity without requiring competitive benchmarks or conjoint-level complexity.
How Conveo Does It
Conveo embeds Van Westendorp price sensitivity questions directly into AI-moderated video interview sessions, so teams capture the four threshold responses alongside open-ended probing on the reasoning behind each answer. Studies launch in under 30 minutes and return findings within days, not weeks. Every response traces back to a real participant, with verbatim quotes and video clips available to support the pricing recommendation in stakeholder-ready reports at enterprise scale.
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